Fabian Huss joined Funnel four years ago and has since played a crucial role in the Data Model team. From his beginnings in telecommunications research to transforming complex data into actionable insights. In this blog post, we explore Fabian’s path to Funnel, what his team focuses on, and how he recharges outside of work.

Can you tell us a bit about yourself?

I’m developer here at Funnel. Before joining, I worked at a telecom company, simulating the potential of 5G long before it was available to the public. It was exciting work, but it felt disconnected from real-world applications. I wanted to shift from one-off research projects to building products that people actually use.

That’s when I came across Funnel and applied. Despite a successful recruitment process, I was told they couldn’t hire me since they had filled the open position they had. I thought it was the end of the road, but about a year later, I received an unexpected email saying they were hiring again and want me to join. I’ve been here ever since, and Funnel has lived up to its promise of being dynamic, personal, and fast-paced. Everything I hoped for in a scale-up environment.

You’re part of the Data Model team. Could you share what your team focuses on and what your role is in the team?

Our team of three developers, one manager, a product manager, and a designer works at the core of Funnel’s middle layer. We connect data acquisition, where information is gathered from platforms like LinkedIn, Facebook, and Google Ads, to data delivery, where harmonized datasets are sent to destinations such as Looker Studio, BigQuery, or other warehouses.

We focus on transforming and standardizing data to make cross-platform comparisons simple. For instance, while fields like “cost” are easy to unify, others such as “clicks” or “conversions” can differ in meaning depending on the platform. Our mission is to resolve these differences, allowing users to focus on their analysis without worrying about platform-specific details.

This work isn’t just about solving technical challenges, it’s about empowering users to trust their data. We ensure that their reporting is accurate and consistent.

In the dev organization at Funnel, we work in 6-week cycles. How do you decide what features to work on?

At Funnel, we work in six-week cycles, and priorities are structured using a pyramid model:

I would say we spend about 20% of our time on support and 80% developing new features and improvements to existing code. Our decisions are guided by Funnel’s broader company and product strategies. While those strategies provide high-level direction, it’s up to us to break them into actionable steps. 

What are some exciting challenges/projects that you have worked on?

One of my favorite projects was in my old team, where we worked on a self-service purchasing feature. It allowed free plan users to explore and buy Funnel independently, without needing to talk to a salesperson. For someone like me who prefers figuring things out on my own, it was interesting to create something that aligns with that mindset. This feature not only simplifies the user journey but also aligns with the expectations for B2B software: intuitive, self-guided, and user-friendly.

We recently released a feature called Naming Conventions. It’s designed to help users decode and organize their campaign names across ad platforms. If you’ve ever dealt with messy naming structures, you’ll know how valuable this can be. It’s a tricky problem, but one that has the potential to save users a lot of time and frustration.

What do you enjoy doing outside the job of writing code?

When I’m not coding, I’m flipping through the air, literally. Gymnastics has been a big part of my life since childhood. After a break, I picked it up again about 10 years ago and even won a national gold in team gymnastics in 2017.

In Sweden, we practice team gymnastics, which includes three disciplines: a synchronized floor routine, a mini-trampoline discipline called “trampette,” and tumbling on a bouncy floor. It’s a mix of precision, strength, and adrenaline. Gymnastics helps me completely disconnect from work, you can’t think about data transformations when you’re mid-flip!

Interested in technical aspects of Funnel or want to know more about our teams at Funnel? Read our Devblog!