Funnel is the marketing data foundation for organizations that need dependable marketing data everywhere decisions are made. We give marketing and data teams one trusted layer for collecting, storing, preparing, and sharing marketing data across reporting, dashboards, data warehouses, measurement, BI, AI agents, and the tools teams already use, so every report, model, and decision starts from data they can trust.
Founded in 2014, Funnel passed $70M in ARR in 2026 and is trusted by 3,000+ customers. Funnel now powers around 12% of global digital ad spend. We are a global team of 300+ employees across four offices: our Stockholm headquarters plus Boston, Sydney, and Hamburg.
