We’re looking for a Customer Marketing Manager to drive engagement across the entire customer lifecycle: from lead nurturing and pipeline acceleration to onboarding, retention, expansion, and advocacy.

In this role, you’ll collaborate closely with teams across Marketing, Sales, Customer Success, and Product Development to ensure messaging, timing, and customer experience are seamlessly aligned at every stage of the customer journey.

If you’re energized by turning strategy into execution and love building scalable programs that deliver measurable commercial impact, this is the role for you.

What You’ll Do

• Develop and execute programs across email, in-app messaging and webinars to drive acquisition, onboarding, retention, and expansion.
  
  

• Continuously test and optimize segmentation, message sequencing, prioritization, and automation workflows to improve engagement and performance.
  
  

• Leverage automation and AI-driven tools to personalize experiences, increase efficiency, and scale lifecycle impact.
  
  

• Drive new user onboarding initiatives that accelerate value realization.
  
  

• Partner with Sales and Customer Success to support upsell and cross-sell initiatives and grow expansion revenue.
  
  

• Collaborate with Product Development, Marketing, Sales and Customer Success teams to ensure seamless, data-informed customer journeys.
  
  

• Lead customer feedback and NPS programs, translating insights into measurable improvements.
  
  

• Build and scale customer advocacy programs
  
  

• Use data, experimentation, and research to continuously improve strategy and inform future initiatives.
  

What We’re Looking For

• 3-6+ years of experience in customer marketing, marketing automation, or CRM marketing.
  
  

• Proven track record of building and scaling lead nurture and customer engagement programs.
  
  

• Strong storytelling and content development skills, with the ability to translate product value into compelling messaging.
  
  

• Hands-on experience with marketing automation and AI tooling.
  
  

• Demonstrated ability to collaborate cross-functionally across Marketing, Sales, Product, and Customer Success.
  
  

• Analytical mindset with a strong bias toward experimentation, optimization, and measurable impact.

Nice to Have

• Experience in a high-growth SaaS B2B environment.
  
  
  Location & eligibility

  At this time, we can only consider applicants who meet one of the following criteria:

  • Hold Swedish citizenship

  • Hold EU/EEA citizenship

  • Have a valid Swedish work permit

  Office-first

  At Funnel, we have an office-first approach, and we work from the office a minimum of four days a week. We have lots of flexibility for when life happens, during the summer, and through the holidays. We just like to avoid having standing remote days.
  
  About Funnel
  
  Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically integrate, measure, and report on data from over 500 marketing platforms. Trusted by almost 3,000 businesses worldwide, including globally recognized brands such as Adidas and Sony, Funnel generated over $57M in ARR in 2025 and continues to feature in the FT 1000 list of Europe’s fastest-growing companies. Since its founding in 2014, Funnel has grown into a global team of over 300+ employees, with offices in Stockholm, Boston, Hamburg, and Sydney.