About the Role

As a Strategic BDR at Funnel, your mission is clear: drive measurable pipeline through outbound prospecting while effectively qualifying and inbound opportunities. This role is not about activity for activity’s sake — it’s about performance. You will work on an enterprise target account list, engage with decision-makers with tailored outreach, and book qualified meetings that directly fuel revenue. Success here requires persistence, discipline, and a performance-first mindset.

You’ll be on the front lines of growth, learning how Funnel creates value for marketers and analysts while gaining exposure to sales strategy, product positioning, and market engagement. This role offers a platform to sharpen commercial skills, build visibility across the business, and prove your ability to deliver results in a high-impact function.

Mission Statement

Our mission is to maximize Funnel’s sales pipeline by connecting with marketers and analysts, diagnosing their marketing data pain points, and introducing a better way to achieve their goals. BDRs act as consultants and educators at the top of the funnel, leading with insights rather than features.

We help prospects see Funnel as a partner, not a vendor — which means being prepared, informed, and performance-driven. Every conversation should create clarity, spark interest, and move a prospect toward meaningful next steps with our sales team.

Goals & Accountability

Strategic BDRs are responsible for pipeline creation through outbound outreach and inbound. Performance is measured by meetings set, meetings held and pipeline growth 

Key expectations:

• Performance comes first. Consistent delivery against targets is the measure of success

• Quality matters — as the way to get there. Personalization, insight, and persistence are what make outreach effective, but the standard is results.

• Impact over effort. The goal of outreach is not activity volume alone, but the creation of qualified, revenue-converting opportunities.
  

Structure & Team Alignment

The Strategic BDR function sits at the center of Funnel’s growth engine. You’ll work in close collaboration with Strategic Account Executives to break into target accounts, while also collaborating with Marketing, Leadership, and Product to align messaging and strategies.

With SAEs: Partner on account strategy and outreach execution.

With Marketing: Leverage campaigns, insights, and intent data to sharpen targeting.

With Leadership & Product: Feed market feedback into the organization, shaping how we engage prospects and evolve our solution.

Together, we create the opportunity and drive it through to closed business.

What You’ll Do (Responsibilities)

• Outbound pipeline generation: Identify ICP accounts and personas; build targeted lead lists using Cognism/Sales Navigator; launch multi-channel outreach (calls, emails, LinkedIn).

• Cold calling excellence: Lead with strong openers, handle objections with confidence, and secure next steps.

• Sequencing & persistence: Run disciplined, multi-touch cadences with personalization and consistent follow-up.

• Qualification & booking: Diagnose pain, confirm fit, and book discovery/demos for AEs with clear, actionable context.

• Account engagement: Multi-thread key accounts, nurture “not-yet-ready” prospects, and manage callbacks effectively.

• CRM hygiene: Maintain accurate records in HubSpot to ensure visibility, coaching, and performance tracking.

• AI: Leveraging AI for higher productivity

How We Measure Success (KPIs)

Leading indicators:

• Enrolled contacts

• Sequences started

• Meetings booked

• Pipeline growth

Outcome indicators:

• Meetings booked

• Meetings held

• Pipeline created

• Late-Stage Deal Progression

• Attributed MRR

Performance is measured by results — visible impact on pipeline, not just effort or activity logs.

What You’ll Bring (Experience & Skills)

• Proven outbound prospecting experience with a track record of booking meetings from cold outreach.

• Confidence on the phone: strong openers, objection handling, and next-step conversion.

• Tool fluency: HubSpot CRM, Cognism, and LinkedIn Sales Navigator.

• Performance mindset: disciplined, persistent, and results-driven; you own your targets and deliver against them.

• Clear, concise communicator — written and verbal.

• Collaborative team player who shares best practices and helps raise the bar.

• Adaptable and resilient, comfortable in a role that evolves with market and business needs.

• Fluency in English is required, native language proficiency in French or German is a significant plus

Location & Eligibility

At this time, we can only consider applicants who meet one of the following criteria:

• Hold Swedish citizenship

• Hold EU/EEA citizenship

• Have a valid Swedish work permit

Office-first

At Funnel, we have an office-first approach, and we work from the office a minimum of four days a week. We have lots of flexibility for when life happens, during the summer, and through the holidays. We just like to avoid having standing remote days.

About Funnel

Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically collect, model, visualize, and analyze data from over 500 marketing platforms—without the need for SQL or scripting.

Now equipped with measurement, Funnel combines Marketing Mix Modelling, Multi-Touch Attribution, and Incrementality Testing to triangulate the true effectiveness of marketing efforts and provide smart, data-driven suggestions.

Funnel enables a workflow that automates the collection of all the data the customer needs, easy creation and maintenance of a robust data model with the customer's own concepts and metrics, with an AI-powered model for marketing measurement, and beautiful reporting on top.

All this without the user having to write a single line of code or even be particularly technical. Our vision is that the people who need data for their decision-making should have the tools to do it themselves - and not be dependent on their technical colleagues.

Trusted by more than 2,000 businesses worldwide, including globally recognized brands such as Adidas and Sony, Funnel generated over $50M in ARR in 2023 and continues to feature in the FT 1000 list of Europe’s fastest-growing companies.
Since its founding in 2014, Funnel has grown into a global team of over 300 employees, with offices in Stockholm, Boston, Hamburg, and Sydney.