If you’ve always wanted to use your writing to shape how people think about an industry, this is your chance.

Funnel is a fast-growing marketing intelligence company helping thousands of businesses make truly data-driven decisions. Our SaaS platform turns complex marketing data into accessible, actionable insights for non-technical users, empowering marketers to understand performance and create real business growth.

We’re building not just a product, but a category. To succeed, we need a writer who can turn complex, technical topics into compelling stories that connect with our audience, from ad copy to e-books, from website messaging to thought leadership.

As a team, we dream big, start small, and scale quickly. Do you want to be part of building a new category and position Funnel as the go-to thought leader in marketing intelligence? Then we’d love to hear from you.

Who we are looking for

We’re searching for a versatile content writer who can combine creativity with analytical thinking. Above all, you excel at transforming complex, technical topics into clear, engaging stories that resonate with marketers and business leaders. You’ll move seamlessly between writing sharp, conversion-focused copy and long-form content that drives Funnel’s voice in the market.

You’ll collaborate across the marketing team and beyond to create web copy, ad copy, scripts, articles, ebooks, white papers and thought leadership pieces. You’ll also interview customers, partners, and subject-matter experts, distilling technical insights into narratives that stand out in the industry.

Your work will support Funnel’s growth in key markets like the U.S. while also making our voice resonate globally.

Objectives of this role

• Translate complex and technical ideas into clear, engaging stories for different formats and audiences.

• Support Funnel’s category-building efforts with thought leadership and points of view that resonate with marketing and business leaders.

• Maintain and evolve Funnel’s brand voice and verbal identity, ensuring consistency across channels.

• Leverage AI-powered tools to speed up research, ideation, note-taking and content production, while also applying strong editorial judgment to ensure originality and quality.
  
  

• Collaborate closely with product marketing, demand gen and design to ensure content aligns with strategy and drives measurable impact.

• Learn from performance data to continually refine how Funnel communicates with its audience.

Daily and monthly responsibilities

• Write and edit copy for a wide range of projects: website, social, ads, articles, scripts, white papers and ebooks.

• Research complex topics and interview customers, partners and internal experts to inform and enrich your writing.

• Contribute to Funnel’s thought leadership strategy by developing original perspectives and messaging.

• Repurpose and scale content: turning big assets into campaigns and campaigns into evergreen resources.

• Present copy concepts and deliverables to internal stakeholders, revising based on feedback.

• Use AI tools as a creative and research assistant to improve efficiency and output, while ensuring the final work is human-led and on-brand.

Skills and qualifications

• Bachelor’s degree in journalism, communications, English, marketing, or a related field.

• 4–5+ years of professional writing experience in marketing, content, or journalism, with a portfolio spanning both short-form and long-form content.

• Strong research and interviewing skills, with proven ability to make technical or data-driven topics accessible and engaging.

• Ability to balance independent work with collaboration in a fast-paced environment.

• Excellent organizational and project management skills.

• Comfortable using AI tools for research, brainstorming, outlining, and drafting while also editing, elevating, and humanizing the results.

• Exceptional written and spoken English. 

Preferred qualifications

• Experience writing for B2B SaaS, martech, or data/analytics industries.

• Familiarity with content management systems (HubSpot or similar).

• Proofreading experience and knowledge of style guides.

• A keen eye for detail and an appreciation for design.

The team

You’ll join a close-knit marketing team of 20 unique individuals, each bringing their own experiences and skills. The team covers communication, demand generation, customer marketing, and the full journey from first touch to loyal customer.

You’ll report to Christopher Van Mossevelde, Director of Content, who fosters a collaborative environment where ownership is encouraged, bold ideas are welcomed, and personal growth is supported. We value creativity, curiosity, and analytical thinking. Above all, we care about personal fit: We want someone who prefers to win as a team.

What we offer

• A chance to work with some of the brightest minds in marketing, data, and tech.

• An opportunity to be part of a fast-growing company that’s building a new category.

• A flat, friendly, multicultural organization that invests in your personal growth and development.

• All the perks you’d expect from a modern SaaS company, including private health insurance, pension and vacation days, a wellness allowance, an option program, parental leave top-up, unlimited business books, and more.

• A centrally located office in Stockholm (HQ) with vibrant social spaces, from a gaming room and music room to a library and bar.

As our content marketing writer, you’ll play an active role in shaping how Funnel shows up in the world. From big ideas to sharp messaging, your work will help us innovate, scale and establish Funnel as the thought leader in marketing measurement.

If this sounds exciting, apply today, and let’s talk about how you can help us write the future of Funnel.